Working within a global brand like LEGO®, the challenge was to create locally relevant assets for the Australian market while strictly adhering to established global guidelines. The parameters were clear and highly structured, with the key goal being that any asset produced would feel cohesive and relatable across international markets. I took ownership of adapting global campaign visuals into local executions, making deliberate decisions around composition, messaging, and format to ensure they resonated with Australian audiences without deviating from brand standards. This meant balancing creativity within constraint—leveraging the strength of the global identity while ensuring every piece of work remained clear, engaging, and universally recognisable.