Play Education Co
Branding, Web, Print, Collateral
I defined and led the creation of the Play Education Co brand, developing its visual identity from the ground up and establishing a clear, scalable design system. I made key decisions around typography, colour, and visual language to shape a distinctive look and feel, then applied this consistently across both digital platforms and physical touchpoints. By crafting cohesive brand assets and setting design standards, I ensured clarity, flexibility, and long-term consistency—resulting in a polished, engaging brand presence that effectively communicates Play Education Co’s values and vision.
Design Thinking
+ Execution
Play Education Co needed a brand that could appeal to early learning centres as both a business and a nurturing environment for children. The challenge was balancing professionalism to build trust with decision-makers, while creating a visual language that felt engaging, warm, and relatable to young audiences. I led the development of the brand identity, making deliberate decisions around colour, typography, and graphic elements—introducing a playful, rounded typeface and curved visual assets to evoke a sense of fun and approachability, while maintaining a structured and credible system. This ensured the brand could communicate effectively with educators and operators, while still resonating with the children at the heart of the experience.